A New Philosophy
of Airline Sales
The Offer & Order concepts represent more than just a technological upgrade - they signify a transformative shift in airline sales strategies.
Live is Life*
While discussing the theories is valuable, their implementation in real-world scenarios unveils their true impact.
As the saying goes "The proof of the pudding is in the eating".
* also: Austrian rock song, Opus, 1984
Arnulf Pribas Airline IT Consulting
About me
With over three decades of experience in airline IT since 1989, I have devoted my career to creating innovative solutions that optimize, modernize, and transform business processes within the aviation industry.
My approach is characterized by:
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A commitment to finding efficient, customized solutions for each client
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A deep understanding of the complexities within individual airline IT ecosystems
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An unwavering dedication to staying at the forefront of industry advancements
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Forward-Thinking Mindset
I remain consistently:
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Open to new ideas and perspectives
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Eager to explore emerging technologies and methodologies
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Committed to continuous learning and professional growth
Expertise in NDC, Offer & Order
Since IATA introduced the groundbreaking concepts of New Distribution Capability (NDC) and ONE Order, I've focused my efforts on:
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Implementing these cutting-edge capabilities
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Crafting optimal, tailored migration strategies from legacy Passenger Service Systems (PSS)
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Seamlessly integrating new technologies with existing systems
My more than ten years of experience with architecture and design of the next generation airline sales systems, and finally having supported live operations of the first pure OOSD for two years has been crucial in understanding the full scope of this philosophical change.
Only after this period of practice was I able to fully recognize the full extent of ONE Order's role in shaping the future of airline commerce - and use this understanding for further development opportunities and the following migration approaches.
Success Stories
An excerpt of the many projects where I have been responsible for strategy, architecture and design.
THE FIRST
pribas airline solutions GmbH released the first OOSD
A fully NDC and ONE Order based airline reservations and inventory system. "Triple-NO" to booking classes (RBDs), filed fares, and tickets... 100% PSS free.
Real time integration with Revenue Management and Departure Control.
The worldwide very first non-PSS, pure Offer & Order based system went live with Norwegian startup airline flyr in 2021.
THE EARLY
pribas GmbH released first NDC implementation
Connecting OTAs, aggregators, and meta searchers to German airline Condor in 2014.
Full servicing with all types of amendments, ancillaries, 3rd party transportation followed between 2015 and 2019, at that time IATA-certified Level 4 and @Scale.
One of the earliest full featured NDC implementations in the market.
Further users included UK based Thomas Cook Airlines, flybe, and Turkish SunExpress.
Entrepreneurs
History
1987
Start of own business
IT freelancer, project management and software development
1989
First airline project
Freelance project manager
1990
Establishment of pribas GmbH, Germany
Consulting and custom software development for airlines and travel industry
2001
Start of product development
Airline ancillaries, inventory snchronization ...
2011
Establishment of pribas Turkey Ltd, Antalya/Turkey
Build up of an own nearshore software development team in Antalya, Turkey
2017
Strategic decision to restructure company
Separation of airline and travel business, holding structure
2017
Establishment of pribas airline solutions GmbH
Takeover of airline business, full focus on developing the first pure NDC & ONE Order based airline reservation system
2017
Establishment of pribas travel solutions GmbH
Takeover of hotel and tour operator business, still aligned with airline developments
2022
Sale of company group to Flyr Inc, Los Angeles
Accompanied integration and transition
Services
I can support your Offer & Order projects in areas such as:
Introduction of Offer & Order
Concepts for smooth migration
Integration with airline legacy world
Procurement support
OOSD Enterprise Architecture
Business transition and optimization
Integration with 3rd party suppliers
In addition, I can offer deep experience with:
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Inventories air & non-air
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Ancillaries
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Tour operator sales
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Groups sales
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Dynamic real time packaging/bundling
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Hotel contracting and aggregation
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Proprietary middle European distribution systems such as Traveltainment, Peakwork
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Payment and PCI-DSS
Contact
Arnulf A. C. Pribas
Adelheidstr. 7
D-65549 Limburg / Lahn
FRA | Timezone CET
Author & responsible for content
Arnulf A. C. Pribas
Legal notice
The information on this website is provided 'as is' and without warranty of any kind, expressed or implied. While the information provided is believed to be accurate, it may include errors or inaccuracies. In no event the author should be liable to any person for any special, indirect or consequential damages relating to this material, unless caused by gross intentional misconduct or negligence. The author is not responsible for the content of websites that are linked to and maintained by third parties.
© 2025 by Arnulf Pribas